How Tech Leaders Can Build an Authentic LinkedIn Presence
Years of experience and yet facing writer's block? Here are practical steps to build an authentic LinkedIn presence that actually reflects who you are.
Start from what you already do
You don't need a new hobby to have content. You're already reading release notes, trying new tools, and forming opinions. When something catches your attention a framework update, a take you disagree with, a lesson from a rollout that's a post. One line of your reaction is enough to turn into a full post with a bit of structure.
The goal isn't to sound like a guru. It's to share your perspective in a way that's clear and useful. Your audience wants to hear from someone who's in the trenches, not from someone performing expertise.
Be specific, not generic
"Work hard and stay curious" could be anyone. "We switched to X for our API layer and here's what we'd do differently" is you.The more concrete your examples tech choices, tradeoffs, timelines the more you stand out and the more useful you are.
That doesn't mean sharing confidential details. It means sharing real lessons and opinions instead of vague motivational advice.
Consistency over perfection
One great post every six months doesn't build a presence. A steady stream of honest, relevant posts does. You don't need every post to be a masterpiece you need to show up regularly with content that sounds like you and stays relevant to today's tech.
Use a workflow that makes it easy to go from "I have a thought about this" to "published" without spending an hour polishing. Schedule when you can so you stay visible even when you're busy.
Don’t mimic differentiate
It's tempting to copy the format and tone of people who get a lot of engagement. But the best way to stand out is to be clearly you: your stack, your constraints, your wins and mistakes. Tech leaders who build a real following do it by being a recognizable voice not by blending in. Start from your own inputs and recent events, and let your perspective carry the post.