Why Original LinkedIn Content Beats Repurposed Posts
It's tempting to take a post that went viral for someone else, run it through an AI rewriter, and hit publish. You might get likes but you won't build a reputation as someone with original ideas. Here's why original LinkedIn content beats repurposed posts every time.
Repurposed content is easy to spot
People who spend time on LinkedIn have seen the same frameworks and "hot takes" over and over. When your post is a remix of something that did well months ago, it feels familiar in the wrong way. It doesn't add a new perspective it recycles one.
Original content, on the other hand, comes from your experience and your reaction to what's happening now. It might be about a release you tried, a trend you disagree with, or a lesson from your last project. That kind of post is harder to copy because it's rooted in you.
Relevance beats virality
A post that went viral in 2022 might still get engagement if you repost it today but it's often outdated. Tech moves fast. Your audience cares about what's relevant now: new tools, current debates, and today's best practices.
When you create content around recent news and trends, you show that you're plugged in. You become the person others look to for "what's actually going on" not the person sharing last year's hot take.
Original content builds trust
Consistency in voice and perspective matters. When your feed is a mix of repurposed posts from different people, your voice gets lost. When your posts consistently reflect your own views and experiences, people start to trust you as a source.
That trust is what turns followers into opportunities: invites to speak, collaboration requests, and roles that fit your actual expertise.
How to make original content sustainable
The main objection to original content is time. That's where the right tool helps: instead of rewriting others' posts, use a workflow that starts from your inputs and recent events. Pick a piece of tech news or a trend, add a line about what you think, and let AI expand it into a full post. You stay original without spending hours drafting from scratch. That's the balance BusyDevs is built for.